Hi, I'm Braden, a UX Researcher.

I'm currently working at a consulting firm called g2o, where I lead various types of UX research projects using qualitative & quantitative methods across many different domains. In a previous life, I studied the principles babies use to learn and grow their understanding of the world (spoiler alert: it's fascinating). Studying babies has cursed me to a life of continual learning and growing.
‍
Today, I apply those principles by growing:

• our team’s understanding of problems, behaviors, or whatever we need to learn to make informed decisions (which grows our KPIs, woo!)
• our team’s skills & knowledge by planning improv training, book clubs, etc.
• my own skills & knowledge by volunteering for conferences & taking courses in Business Strategies, Artificial Intelligence, Sustainability, and R.
• my perspective of our world by traveling full-time.

Here's how I approach UX Research:

• First, I drop my ego and practice humility to admit the things I don’t know.
• Next, I aim my enthusiasm of learning towards my teammates & stakeholders to get them to participate in the research, whether planning, observing, or analyzing (at its best, research is a team sport!)
• I try to serve the people I study by providing my full attention while sitting with them in their experiences.
• I find order in the chaos by rigorously coding the data and constantly playing with patterns.
• Lastly, I visualize the meaningful patterns to enable our team to make the best decisions.