11.2.18
SERVICE DESIGN RESEARCH

Reimagining Wire Transfers

We helped a large regional bank determine how to create a wire transfer service for the digital era. We delivered a roadmap to guide them from quick fixes all the way to the ideal money movement process.

team

UX Manager
Lead Design Researcher
Design Researcher
Data Scientist

Role

recruiting, creation of research methodology, facilitation of research, & facilitation of alignment workshops.

At a glance

10 weeks
2 call centers visited
6 bank branches visited
11 customers interviewed
1 ideation workshop

"Surround yourself with people who know what you don't know. Become enticed by the unknown." - Linda B. Smith

© 2019 Braden King