SERVICE DESIGN RESEARCH

Reimagining Wire Transfers

Summary

We helped a large regional bank determine how to create a wire transfer service for the digital era. We delivered a roadmap to guide them from quick fixes all the way to the ideal money movement process.

Role

Design Researcher responsible for recruiting, creation of research methodology, facilitation of research, & facilitation of alignment workshops.

By the Numbers

10 week service design research project
2 call centers visited
6 bank branches visited
11 customers interviewed
1 ideation workshop

"Surround yourself with people who know what you don't know. Become enticed by the unknown." - Linda B. Smith

© 2019 Braden King