SERVICE DESIGN RESEARCH
We helped a large regional bank determine how to create a wire transfer service for the digital era. We delivered a roadmap to guide them from quick fixes all the way to the ideal money movement process.
Design Researcher responsible for recruiting, creation of research methodology, facilitation of research, & facilitation of alignment workshops.
By the Numbers
10 week service design research project
2 call centers visited
6 bank branches visited
11 customers interviewed
1 ideation workshop