EVALUATIVE RESEARCH

Bank Iterative Testing

Summary

We conducted 3 rounds of evaluative research for a large regional bank. Topics for the research included ATM features, account comparisons, eStatement enrollment, & self-service credentials.

Role

Responsibilities varied by study, but included recruiting, creation of research methodology, facilitation of research, & writing final reports.

By the Numbers

3 one-month evaluative studies
5 design concepts tested
23 customers tested

"Surround yourself with people who know what you don't know. Become enticed by the unknown." - Linda B. Smith

© 2019 Braden King